DIAMOND TRUTHS

Diamonds are more ancient than life on earth
and likely the oldest object you’ll ever own or hold.

Natural Diamonds formed 100 miles beneath the earth.

Natural Diamonds formed 100 miles beneath the earth.

Made of pure carbon, natural diamonds formed beneath the earth’s surface under unusual circumstances of intense temperature and pressure. Only a small number have ever been propelled up by ancient volcanic eruptions.

TOTAL CLARITY

TOTAL CLARITY

The diamond sector is one of the most highly regulated industries in the world and works hard to continually improve. Learn more about global impact in the 2019 Total Clarity Report—the first-ever comprehensive report on the reality of modern diamond mining worldwide.

Learn More at Total Clarity
TOTAL CLARITY

“Conflict diamonds” or “Blood Diamonds” are largely a problem of the past. Since the early 2000s, the industry has set in place strict controls—called the Kimberley Process—to ensure that no diamonds coming from conflict-zones are traded. Currently, the World Diamond Council is focused on strengthening the scope of Kimberley.

As a result, 99.8% of all natural diamonds are certified by the Kimberley Process as conflict-free. The majority of natural diamonds today come from Siberia, Canada, Australia, and Botswana. (Botswana is one of the most peaceful, prosperous, and democratic countries in all of Africa.)

After a mine has closed, predetermined plans ensure that the land is returned back to Mother Nature and that surrounding communities continue to thrive.

After a mine has closed, predetermined plans ensure that the land is returned back to Mother Nature and that surrounding communities continue to thrive.

Leading diamond producers protect 3X more land than they use for mining, about 1,000 square miles, equivalent in size to Yosemite National Park.

Natural diamonds also create 3X fewer carbon emissions per polished carat than lab-grown diamonds and diamond producers recycle 83% of water used in recovery.

By any standard, the diamond mining industry has a very small impact on the environment. There are no chemicals used to remove diamonds from the earth and instead recycled water and pressure are utilized during the extraction process. Not only that, leading diamond producers protect three-times the amount of land used for mining—meaning that the landscape is protected and kept forever wild.

After a mine has closed, predetermined plans ensure that the land is returned back to Mother Nature and that surrounding communities continue to thrive. Thanks to investments and industry infrastructure, the global diamond sector supports the livelihood of more than 10 million people worldwide.

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