DIAMOND TRUTHS

THE OLDEST OBJECT YOU WILL EVER TOUCH

Older than the dinosaurs or even life on earth, most natural diamonds were created between one and three billion years ago, 100 miles below the earth’s surface.

REAL IS RARE

REAL IS RARE

Over the course of millions of years, volcanic eruptions have propelled only a small number of these diamonds to the earth’s crust.

Humans first discovered diamonds 4,000 years ago, and the ancient underground volcanic pipes that hold most of today’s diamonds are very hard to find.

For this reason, diamond recovery is gradually decreasing and diamonds are becoming rarer every day. It’s no wonder that diamonds symbolize our most intimate relationships and important life moments.

TODAY'S TRUTH

TODAY'S TRUTH

Today, the diamond sector supports the livelihood of 10 million people globally and is one of the most regulated industries in the world. 99.8% of diamonds are certified by the Kimberley Process as conflict-free.

Diamond recovery has a relatively small environmental footprint, relying on pressure and recycled water. And when the work is complete, mine closure plans ensure the land is returned to mother nature, and that communities continue to thrive.

TODAY'S TRUTH

EACH DIAMOND IS A GIFT

Natural, unique, genuine and pure real is rare, real is a diamond.

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