jade trau

"My design process starts with the diamond ... how am I going to create my design around it? And then I really think about what's wearable because I want it to feel like a part of my lifestyle, and so I think about comfortability and wearability. Certainly, anything that's going into my collection is being worn at every stage of the game."
"The idea that you can have wealth, personal wealth, that you can just adorn on your body and enjoy that doesn't have carrying costs like a piece of real estate, and it still has value — I don't know if there's any other consumer product or luxury product that you get that from [but diamonds]. In this day and age, you can sell a bag, right? But that bag needs to essentially be unworn because if you're going to wear and love that bag, it's not sale-able anymore."