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No one can argue with Greg Kwiat’s superior diamond credentials. He’s CEO of Kwiat, a family-owned jewelry brand that celebrates its 110th anniversary this year. The company creates major one-off pieces that appear on Hollywood red carpets and down-to-earth designs like mini stackable rings. But as far as Kwiat’s concerned, there’s no single piece of jewelry that’s more versatile than a diamond stud earring. "They’re such a classic and flattering style,” he says.
When it comes to jewelry, who doesn’t love a surprise? Designer Mimi So got one when she learned that a diamond wedding band from her namesake collection would appear in the latest Real is Rare campaign. When none of the countless options available at the shoot was an exact fit for the actress (or, rather, her ultra petite fingers), a member of the ‘Real is Rare. Real is a Diamond’ team offered to lend her personal Mimi So-designed wedding ring for the occasion. It was the perfect fit. A Cinderella moment was made.
  If there’s anything I’ve learned about living in New York, it’s that for practically any situation you find yourself in, there’s a Sex and the City episode to reference. And, if there’s another thing I’ve learned about living in New York, it’s that each reference-worthy episode of SATC takes on a whole new meaning,...
When it comes to diamonds and the accomplishment and protection of women in Hollywood, stars from Jennifer Lawrence and Margot Robbie to Laura Dern and Niecy Nash obviously had a lot to say.
Elle's Women in Hollywood event was a nigh about where tinsletown's finest ladies celebrated themselves—and all their unique qualities as women—through diamonds. Check out some of the glamorous red carpet looks and see what each of these A-listers had to say when asked what diamonds mean to them.
  Diamonds ruled the red carpet at Monday’s Elle magazine Women in Hollywood event, where some of tinseltown’s finest came out to support women and the accomplishments and barriers they’ve broken in the industry and will continue to break. 2017 honorees Jennifer Lawrence, Margot Robbie, Laura Dern, Tessa Thompson, Jessica Chastain, Cicely Tyson, Riley Keough and Kathleen Kennedy were all in attendance, as were other...
We hope you have seen our Real is Rare. Real is a Diamond print campaign featuring real-life couples in national magazines like People, Marie Claire, US Weekly, Brides and Cosmopolitan. To learn more about the unique diamond jewelry worn, and the designers who created it, please see below: Anke & Gaunchen   Anke is wearing...
Diamonds have long been one of music’s most potent images. This playlist examines the diverse ways that songwriters have put them to use in their lyrics through track-by-track commentary. Produced by Pitchfork for Real is a Diamond.   For thousands of years artists, poets, and musicians from around the globe have valued the diamond not...
Just about every New Yorker has asked themselves — or been asked — how one is supposed to find love while navigating life in the city and balancing a career, a social life, and a side hustle. In this city of endless abundance, an initial spark with a special someone can feel like a true scarcity.
For folk-pop music sensation AND husband and wife Us The Duo, meeting and falling in love seems like fate. Watch as Michael and Carissa share the secrets of their love story for #RealisRare.