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Fine jewelry designer Sara Weinstock—whose diamond pieces were featured in Real is Rare Real is a Diamond’s For me, from me campaign—shares a story about the first diamond she ever saved up to buy for herself, and the special meaning it has alongside her *many* other diamond self-purchases throughout the years.   Tell us what buying...
llaria Lanzoni, who has designed pieces for Hearts On Fire—some of which were featured in Real is Rare Real is a Diamond’s For me, from me campaign—shares the special meaning and family bonds behind two of her diamond self-gifts.     Tell us what buying your own diamond means to you with #ForMeFromMe 💎
Jewelry designer Lauren Addison—whose diamond pieces were featured in Real is Rare Real is a Diamond’s For me, from me campaign—shares how she was first introduced to diamonds, and the diamond pinky ring she bought for herself and never takes off.     Tell us what buying your own diamond means to you with #ForMeFromMe 💎
Inspired by the shift in women buying diamonds for themselves—which represents 1/3 of all diamond jewelry sales today—the For me, from me campaign celebrates self-gifting and the deep emotional connection women have to diamond jewelry. See five different women share stories on the diamond they bought for themselves and the special symbolism—each as unique as the diamond itself—behind each piece.
"I got into the diamond industry for my love and huge desire to have as many diamonds as I could collect," Sara Weinstock tells us. It's why you'll never see this Los Angeles-based designer without a fabulous stack of diamond bracelets or rings on, each expertly put together in a way that's just as individual to Sara as the diamonds themselves. Watch Sara's tips for stacking bracelets.
Instagram influencer and baker Chelsweet spoke with Spoon University about cake, diamonds and finding her happily ever after, “Steven got me a diamond ring, so the least I could do is bake him a cake.” Find out how the savvy star turned her diamond engagement ring and love story into a cake, giving new meaning to the phrase “sweet treat”. Watch the video now!
  See our sponsored post on National Geographic. 
We hope you’ve seen our new Real is Rare. Real is a Diamond “Making of a Gem” videos, which launched during the live on-air and digital broadcast of the 2018 Winter Olympics in Pyeongchang. Watch the new videos and learn more about the unique diamond jewelry worn in each below: Ice Skating On her:  Hearts...
  To Ashley Graham, diamonds are rare, real, unique, authentic, and eternal. “Every time I look at my diamond on my hand I think of him and I think of our love forever.”
For roughly 25 years, Canada has quietly emerged as one of the world's leading diamond producers. For a glimpse of modern-day mining, look no further than our neighbor to the north.