Discover Real is Rare

Watch "The Other Party" right here, currently streaming on TV, online, on YouTube, and even on the big screen.
Watch "The Reveal" right here, currently streaming on TV, online, on YouTube, and even on the big screen.
We hope you will soon see our new Real is Rare. Real is a Diamond campaign, which is set to run on TV, digital, cinema, and in print. Watch the new videos and learn more about the unique diamond jewelry worn, and the designers who created it.
  Diamonds ruled the red carpet at Monday’s Elle magazine Women in Hollywood event, where some of tinseltown’s finest came out to support women and the accomplishments and barriers they’ve broken in the industry and will continue to break. 2017 honorees Jennifer Lawrence, Margot Robbie, Laura Dern, Tessa Thompson, Jessica Chastain, Cicely Tyson, Riley Keough and Kathleen Kennedy were all in attendance, as were other...
We hope you have seen our Real is Rare. Real is a Diamond print campaign featuring real-life couples in national magazines like People, Marie Claire, US Weekly, Brides and Cosmopolitan. To learn more about the unique diamond jewelry worn, and the designers who created it, please see below: Anke & Gaunchen   Anke is wearing...
Diamonds have long been one of music’s most potent images. This playlist examines the diverse ways that songwriters have put them to use in their lyrics through track-by-track commentary. Produced by Pitchfork for Real is a Diamond.   For thousands of years artists, poets, and musicians from around the globe have valued the diamond not...
Just about every New Yorker has asked themselves — or been asked — how one is supposed to find love while navigating life in the city and balancing a career, a social life, and a side hustle. In this city of endless abundance, an initial spark with a special someone can feel like a true scarcity.
For folk-pop music sensation AND husband and wife Us The Duo, meeting and falling in love seems like fate. Watch as Michael and Carissa share the secrets of their love story for #RealisRare.
Watch "A Girl Like You" right here, currently streaming on TV and online.