"The first piece of diamond jewelry I purchased for myself was my pinkie ring, which I made about nine years ago. I haven't taken it off since. I was financially independent and at a point where I really just felt I deserved it and wanted to treat myself."
"The idea that you can have wealth, personal wealth, that you can just adorn on your body and enjoy that doesn't have carrying costs like a piece of real estate, and it still has value — I don't know if there's any other consumer product or luxury product that you get that from [but diamonds]. In this day and age, you can sell a bag, right? But that bag needs to essentially be unworn because if you're going to wear and love that bag, it's not sale-able anymore."
"Actually the first pieces of jewelry I bought for myself, they are all Hearts on Fire pieces. And they have a special meaning for me and I wear [them] actually everyday. The first piece, the three diamond, this is from the Aerial Collection. I bought it because, for me, it was three diamonds and [in my family], we are three sisters. It's something that, when I'm in New York, I'm on my own but my sisters are with me — every day."
Inspired by the shift in women buying diamonds for themselves—which represents 1/3 of all diamond jewelry sales today—the For me, from me campaign celebrates self-gifting and the deep emotional connection women have to diamond jewelry. See five different women share stories on the diamond they bought for themselves and the special symbolism—each as unique as the diamond itself—behind each piece.
In their latest project, The Most Natural Thing of All, artists Freddie Webb and Joe Farley explores the hidden depths of human connections and how these feelings can be communicated through music. The two singles “Light in the Dark” and “We Won’t Let Go” were commissioned by the Diamond Producers Association for their Real is Rare. Real is a Diamond. national campaign.
A diamond by definition is a mineral created by nature; a “diamond” always means a natural diamond. As often happens with extraordinary objects, imitators abound and can lead to consumer confusion. A synthetic diamond, by definition, is an artificial product that has essentially the same physical characteristics as a diamond. They are sometimes marketed today as “laboratory-grown”, “cultured”, “created”, “cultivated”, “synthetic”, “simulated”, or “man-made”, but it's important to understand the difference between a diamond and these products because by definition, they are not diamonds.
In January 2018, nine leading international diamond and jewelry industry organizations agreed on a universally-accepted diamond definition. Their goal was to help consumers avoid confusion given the proliferation of marketing terms they encounter increasingly in the marketplace, such as “cultured”, “laboratory-grown”, “created”, “cultivated”, “synthetic”, “simulated”, or “man-made”. These products, by definition, are not diamonds.
We talked to a few POPSUGAR staffers and friends about why it's a year for diamonds on Valentine's Day and what a rare and special gift a diamond would be.