In their latest project, The Most Natural Thing of All, artists Freddie Webb and Joe Farley explores the hidden depths of human connections and how these feelings can be communicated through music. The two singles “Light in the Dark” and “We Won’t Let Go” were commissioned by the Diamond Producers Association for their Real is Rare. Real is a Diamond. national campaign.
A diamond by definition is a mineral created by nature; a “diamond” always means a natural diamond. As often happens with extraordinary objects, imitators abound and can lead to consumer confusion. A synthetic diamond, by definition, is an artificial product that has essentially the same physical characteristics as a diamond. They are sometimes marketed today as “laboratory-grown”, “cultured”, “created”, “cultivated”, “synthetic”, “simulated”, or “man-made”, but it's important to understand the difference between a diamond and these products because by definition, they are not diamonds.
In January 2018, nine leading international diamond and jewelry industry organizations agreed on a universally-accepted diamond definition. Their goal was to help consumers avoid confusion given the proliferation of marketing terms they encounter increasingly in the marketplace, such as “cultured”, “laboratory-grown”, “created”, “cultivated”, “synthetic”, “simulated”, or “man-made”. These products, by definition, are not diamonds.
We talked to a few POPSUGAR staffers and friends about why it's a year for diamonds on Valentine's Day and what a rare and special gift a diamond would be.